In-depth analysis of a brand, its competitors and market standing to target a younger audience and build trust in a sustainable fashion brand.
Digital marketing to bring customers to a physical shop, analyzing, optimizing and designing products with a younger audience in mind.
Role: Market Researcher, Fashion Designer, UX Designer
Duration: 3 months
Tools: Limbic Map, Personas, Market Analysis, Porter’s Five Forces, SWOT Analysis, Brand Wheel, Customer Journey/Touchpoints, Complete Communication Concept
Learnings:
Through our market research, we defined a target audience and designed a product and digital marketing campaign specifically to appeal to a younger audience.
Through this approach we managed to increase T-Shirt sales in our physical shop by about 10%.
In-Deph Project Portfolio
(German)
